YAMA is a pluralistic Mikveh for women.
The branding process included research on how different Mikkvehs around Israel look like. The attempt was to create a special modern and relevant design, which will make every woman feel comfortable and welcome, even if she’s not religious.
– Meoded by Oded Ezer
– Frankruhlya by Oded Ezer
Photographer: Eden Ninve
The project was made during visual communication studies.