YAMA
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ABOUT
YAMA is a pluralistic Mikveh for women.
The branding process included research on how different Mikkvehs around Israel look like. The attempt was to create a special modern and relevant design, which will make every woman feel comfortable and welcome, even if she’s not religious.
credits
Fonts:
– Meoded by Oded Ezer
– Frankruhlya by Oded Ezer
Photographer: Eden Ninve
The project was made during visual communication studies.
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![](https://yaelfreiman.com/wp-content/uploads/2017/11/yami.jpg)